Our CEO, taking care of oral careKiss My Face makes great tasting toothpastes. In taste test research (yes, taste test!) our toothpaste was preferred two-to-one over another leading natural toothpaste brand—one you might have heard of. ☺
And all Kiss My Face toothpastes are triclosan free, SLS free, and free of lots of other stuff. But they are full of good stuff, too, like Icelandic moss for whitening, or olive leaf extract and tea tree oil to promote healthy teeth and gums. In the United States we have some toothpastes with fluoride, and some without. In Canada we only sell toothpastes without fluoride.
And all of our toothpaste tubes and cartons are now sourced from North America. It is our continued intent to source all of our bottles, tubes, and cartons from North America instead of China, or other faraway places where we cannot adequately monitor the human practices around bottle and tube production. We remain on-track to complete that goal by the end of 2014.
Now, we are also making our toothpaste even better. First, we are lowering the price. Yes, it’s that simple: We are lowering the price. We are making each 3.4 ounce tube of Kiss My Face toothpaste 20-32% bigger and we’re not increasing the price one penny. That’s more ounces of great tasting toothpaste for every penny that you spend. How often do you hear good news like that?
But, wait, there’s more! We’ve reduced and improved our toothpaste packaging. It is part of how we were able to lower the price. Here are a few of the things we did:
● We replaced the flip-open cap with a traditional twist-on toothpaste cap. This small change reduces the amount of plastic we use for our toothpaste caps by 2 to 3 tons per year. Yes, 2 to 3 tons—all of those caps add up! And, this change helped us to lower the price.
● The outer carton on all of our toothpastes is now made of 100% recycled paper stock—every carton on every toothpaste. This means every package of toothpaste now requires less water usage, less deforestation, less energy use for production.
● We’ve put more toothpaste in each tube which lowered the amount of plastic we use per ounce of toothpaste. In that vein, we are also introducing a 9 ounce value size tube of our most popular toothpaste gel. That is a lot of toothpaste per tube (and a pretty good price per ounce, too). It is the biggest tube of toothpaste I know about. You can use it to clean lots of mouths, lots of brushes, or big mouths (you decide!). And, there is no carton—it is safety sealed for your protection. This may be the least packaged toothpaste available anywhere on our small planet.
So, lower price and less packaging around the toothpaste—we think that these changes turned out .pretty good.
Oh, and the one thing that didn’t change? The great taste.
CEO and #1 Smoocher
(always available at email@example.com)
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Offer valid on orders placed from now until April 20, 2014. Restrictions apply. Offer is subject to early termination at any time without notice. Not available on other sizes. Only one promotion code valid at a time. Previous purchases are not eligible for this discount.
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